![]() ![]() ![]() The new line up is geared towards the eco-conscious consumer, as each tool's housing is manufactured from 50% recycled material**. The reviva™ tool line was designed for DIYers to complete an array of do-it-yourself (DIY) projects. TOWSON, MD / ACCESSWIRE / Octo/ BLACK+DECKER® a Stanley Black & Decker brand (NYSE:SWK) setting the standard for innovation and design of power tools, outdoor yard care equipment and home products, announced the retail launch of the first phase of the reviva™ power tool line. Over the next three years, the company forecasts to divert the weight of over 10 million* single use plastic bottles** from oceans and landfills to manufacture the BLACK+DECKER reviva™ line ![]() ![]() “It’s one of those brands, we strongly believe, should be made in the U.S.A.Power tools with housing made from Eastman's Tritan™ Renew with 50% certified recycled material**Ĭordless tools product line-up includes drill driver, detail sander, jigsaw and screwdriver - currently available for purchase on and other retailers “We’re committing to bringing manufacturing of the Craftsman brand back to the United States,” where more than 20 plants are now doing some of the work, including a factory in Hampstead that makes Craftsman parts, said Tim Perra, a Stanley spokesman. In the deal, Stanley bought the rights to sell Craftsman at channels outside of Sears, while Sears can continue to sell some of its former Craftsman products. About 90 percent of Craftsman products had been sold almost exclusively through Sears, Kmart and Sears Hometown stores. While analysts expected the deal to boost Black & Decker, offering it opportunities with a well-known brand, they thought the loss of exclusivity could harm Sears, which has been closing stores, by giving consumer another reason to skip its stores. Stanley and Sears announced the Craftsman sale in January 2017. Towson had been the headquarters of Black & Decker before it merged with Stanley Works in 2010. The company, with about 2,000 workers in Maryland, including at a Hampstead manufacturing plant, has added about 125 workers in Towson to support Craftsman design, product engineering and marketing efforts. Connecticut-based Stanley, which is paying nearly $900 million over three years for the brand in a deal that closed in March 2017, is exploring additional retail channels toward a goal of eventually growing Craftsman into a $1 billion business. ![]()
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